Free SWOT analysis templates for PowerPoint. Parle-G’s campaign portrait celebrates relationships. This method can help you save a lot of time in making a SWOT analysis by simply selecting an appropriate graphic via Insert->SmartArt. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Parle G Pricing strategy Market Penetration strategy Value pricing The value for money positioning helps. Trilok Upadhyay You can also do a weighted SWOT analysis of Parle-G … You can change your ad preferences anytime. Recommendations and Suggestions 43 12. Free SWOT analysis slide for PowerPoint and Google Slides. (3) Huge scope for some parle products in medical shops. Select a Public Sector Organization and analyze how Ethics in Communication c... No public clipboards found for this slide, Parle g............................SWOT analysis. It gives the children an opportunity to exhibit their creative skills and makes the celebrations even more special in the process.Parle introduced this novel promotion called Parle GoluGalata contest. Parle Mainly used to Advertise through press media, which speaks about its health benefits.But over the years with the advent of Television media parle has targeted the consumers and adopted different promotion strategies like:In 1989 Parle-G released its “Dadaji” commercial which was very successful was aired over a period of 6 years which also spoke about the health benefits of Parle GParle launched its ‘hindustankitaakat’ commercial for parle G where its showed positive values of life like honesty, sharing and caring.Parle adopted the strategy of fantasizing where it showed famous celebrities like hritikroshan, to allure the consumers in buying its hide and seek biscuits.Lets have at the short snap of the Hritikroshan’s Hide and Seek Ad. They have kept their designs for many products in the classic old wrappers and enjoyed success because of it. Conclusion 45 13. SWOT analysis PowerPoint template--- research your business development or personal development by the method of SWOT.The Swot PowerPoint template is a popular PowerPoint design, which conveys the importance of SWOT analysis and its results. A SWOT analysis guides you to identify the positives and negatives inside your organization (Strength & Weakness) and outside of it, in the external environment (Opportunity & Threat). Parle produces a variety of Biscuits, sweets and snacks as displayed. The power of the SWOT analysis will be evident in your business, but it can also change your personal life. By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in establishing a future strategy for the Parle-G biscuits i.e. The idea is based on the people’s tendency to take the familiar for granted. Our organisation's director has good lin… Looks like you’ve clipped this slide to already. Our first TV commercial released in 1982. – PARLE, Rudrapur. of Respondents: Tiger-200 Parle G-200 P e r c e n t a g e o f R e s p o n d e n t s Tiger Milky Taste Parle-G No public clipboards found for this slide. pricing and other marketing plan as well. India is ranked 3rd after US and china in terms of biscuit production. SMBA25 Parle deals with 32 products including biscuits , toffee and candies .Around10000workersare employed in parle.In all over the world parle has 10 mother units and 65 manufacturing units on contract. 2.Good advertising and visibility. Where Parle G covers most of the market share upto 78%, Parle G’s close competitor Tiger biscuit covers only 9% of the market share and follows ITC’s sunfeast 8.6% with and other brands too. Here we see how Parle G has now reached at its maturity level over the years. Profit margin for distributors is 4% and for. It explains how actually the marketing mix and SWOT analysis help the Parle Company to improve its quality and helps in survival of the business. STRENGTH: - 1. Editable graphics with text placeholders. This simple SWOT analysis template for PowerPoint can help to present your business internal and external factors: strengths, weaknesses, opportunities and threats in a PowerPoint presentation using a nice combination of colors and illustrations identifying each factor. Clipping is a handy way to collect important slides you want to go back to later. generate large sales volumes for products. The company can grab the opportunities to improve its quality work and achieve its objectives. The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail. Now customize the name of a clipboard to store your clips. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. (The italicized SWOT ANALYSIS OF PARLE STRENGTH WEAKNESS Parle Brand name Reducing margins in Parle-G 74% market share in the brand which is the driver of glucose biscuit major revenue for the Catering to mass company Diversified product range Low market share in premium Extensive distribution network category Cost of INR4(not 5 or 4.5) for Parle-G SKU OPPORTUNITIES THREAT Growth rate of 20% … possible to conduct a SWOT analysis of a planned major change in a residency of fellowship program, such as expanding the number of trainees, or changing a major participating site. At the start of a project / program it's important to get a handle on the current situation. If you continue browsing the site, you agree to the use of cookies on this website. PRODUCT LIFE CYCLE: Parle-G Introduction Growth Maturity Decline Sale Profit 14. Developing a full awareness of your situation can help with both strategic planning and decision -making. You can change your ad preferences anytime. PARLE PRODUCTS The following are the strengths of Parle Hide & Seek are: A backing of Parle Products: Parle owns some of India’s most popular brands like Parle –G, Hide & Seek, Melody, Poppins and Kacha Mango Bite. swot analysis of parle monaco smart chips. Hello and welcome today we are presenting a marketing presentation on parle products.Here are my team membersTrilokUpadhyayKhusboo ShahAkashDharHarishyam SharmaPrasad Kadam, Lets get little information about the company.Parle was launched in 1929 under the British regime, it was owned by the chauhan family of vile parle, it started with selling glucose biscuits and then sweets and tofees.The Original company was split up into 3 companies parle products, parle agro and parlebisleri, which is now being handled by the successors of the chauhan family.Parle Product’s Parle G is the market leader in glucose biscuits since it was launched, and still holds a very strong base in the glucose biscuit market.Parle has 40% share in biscuit market , 15% in confectionariesParle has 10manufacturing units for biscuits and 75 for confectionaries in india out of which Bahadurgarh and Neemrana are the largest manufacturing unitsIts been ranked 7th amongst the most trusted brands for 2010 by the Economic Times. Here we see the brand ambassadors of Parle products and.Apart from these brand ambassdors for Parle… there used to be one very famous person as a brand ambassador for Parle G.. So here we see Parle G as a product and how it is produced…Flour with other ingredients is mixed in a mixer.Then the mixed batter is put to the molder which gives its shape.Then the moulded mixture is set for baking into ovenAnd then it is cooled and then finally biscuits go for packing. Here is the SWOT analysis of Parle G Strengths in the SWOT analysis of Parle G. Most widely distributed Indian biscuit brand – Parle G is without a doubt the most widely distributed Indian biscuit brand. Design illustration of a tower crane lifting 4 pallets of the acronym S-W-O-T letters. Download our 100% free SWOT analysis matrix templates to help you create killer PowerPoint presentations. However, if you want to create a SWOT analysis online, you can use SWOTAnalysis.com. We are here gonna discuss about the marketing mix of parle like Product, Price Strategy, place positioning, and promotion strategy, The brand is associated with the positive values of life like honesty, sharingand caring.Parle Products Offer a wide range of products like Parle –G , Monaco, krack jack, magix, Kisme bar and mango biteParle ensures consistency of the products across its nation and abroad tooParle G has has earned a global recognition and is easily recognised by anyone but its white and yellow stripped plastic paper with a baby face on it, Parle G has adopted the Market Penetration strategy i.e. 25 packet. SWOT Analysis Opportunity (1) Rising demand for innovative packing (2) Improving supply systems for established brands. Here are the products that parle products market. Strength (1) Low price (2) Variety of products under the brand (3) Largest Distribution system (4) Experienced Sales and Marketing Team (5) Deep and Effective coverage (6) Different sizes of … Ltd ranks among the top biscuit brands in India.Parle has been winning awards at monde selection where Monde Selection is an international institute for assessing the quality of foods. The more sophisticated economies like U.S.A., UK, Canada, Australia and New Zealand are also relishing Parle products.Parle G is tagged as the worlds largest selling biscuit. Hike in cost of production due to hike in Raw material costThere is also a ever increasing competition from the multinationals and local bodiesEmerging substitutes like wafers, snacks and toast pose a threat to parleThere is a constant threat to parle with emerging brands like ITC’s sunfeast. Parle Gluco became Parle-G, where G stood for Glucose. SWOT Analysis Of Parle Products The intent of the assignment is to analyse the operation process of manufacturing or service organisation, thriving to achieve the efficiency and productivity in the operations process, through various organisational and operational strategies carried out on … SWOT Analysis. If you continue browsing the site, you agree to the use of cookies on this website. Before embarking on a SWOT analysis, you should understand this is only a tool, but it is a powerful tool when you use it correctly. See our Privacy Policy and User Agreement for details. Parle’s biggest strength is its low price biscuits and sweets .varying from parle G which comes in a round for Rs.4 to kisme toffee for 50pSizeable market share across the countryParle Offers numerous varieties of products under its nameParle has a deep coverage in the remote rural areas also Parle has one of the most largest distribution network for its productsparle understands the consumers needs, wants, likes and dislikes. Show More. Parle also take up a lot of social work like these:ParleSaraswativandana started in 2002 in kolkatais an inter-school contest based on the SaraswatiPuja celebrations. See our User Agreement and Privacy Policy. Currently, it is the oldest and most respected organization in the field of selecting quality foods worldwide. Our MBA presentation on Parle Products Please download the file and view the presentation. Clipping is a handy way to collect important slides you want to go back to later. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. PRODUCT LIFE CYCLE: Hide n seek Introduction Growth Maturity Decline Sale Profit 15. STP strategy of Parle G-a) Segmentation-• Rural and semi-urbàn àreà ... Swot Analysis Of Biscuits 2593 Words | 11 Pages Annual production/Size of industry: The production capacity is 60MT and output per annum is 8000 crore to the FMCG industry. 1. 1991-2000 1991-2000 A … The above analysis reflects strength of the company lies in its low price technique, wide range of products and distribution system of Parle, opportunities prevailing are the export potential, untapped rural market, due to increase in the purchasing power of the consumer retention of loyal customers, Threats faced by Parle are from the competitors, substitutes available in the market and the bakery products … 2. Use this creative graphic design in your presentation to describe the 4 anacronym SWOT letters (Strengths, Weaknesses, Opportunities, and Threats) in a single slide. Parle Products is contributing in its own way by taking up various initiatives like planting more trees around India, conserving water, power and recycling waste.Other initatives by parle are:Installation of handpumps and celing fans to preevent accidents and ditribution of items to students.Distributing gifts to students from Government Primary School.Empowering women by teaching them new skills. The four flower-like segments are an exceptional design for presenting Strength, Weakness, Opportunities, and … This model includes information about all factors that influence the company’s activity. which helps in bringing new or improvising existing products. We are able to follow-up on this research as the current small amount of work means we have plenty of time 2. My Green Planet is an initiative that takes definitive steps towards conserving our eco-system. swot analysis of parle poppins . See our Privacy Policy and User Agreement for details. We have previously brought you reviews of Animated SWOT Analysis Templates, as well as SWOT Analysis Excel templates. Comparative Analysis of Parle - G and Britannia Tiger Comparison of Tiger And Parle-G Milky Taste 29.5 3.5 0 0 26.5 40.5 15.5 0 0 2.5 6.5 75.5 Very High A Little High Just Right A Little Low Very Low Can't Say No. The following example is an excerpt from Start, D. and Hovland, I. A two hundred strong dedicated field force services itshuge wholesalers & retailers network.The extensive distribution network, built over the years, is a majorStrengthFactories at strategic locations & Establishment of manufacturing units inrural areas for Parle Products. Findings 42 11. Swot Analysis Of Parle 967 Words4 Pages Since a very long time, Parle’s mantra has always been about repositioning the brand without changing the appearance and feel of the product. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Lets have a look at the SWOT Analysis of the company as a Whole… next slide. Strengths in the SWOT analysis of Hide and Seek. Prasad Kadam. so if we want to conclude parle products in short it is: The World’s Largest Selling Brand of Biscuits It Knows the trick of tapping the Customers Parle G and other products are consumed by all age groups They use all healthy Ingredients in their productsParle’s has a excellentdistribution channel which ranges from rural areas to metro cities to abroad nationsParle focuses high on its marketing and promotions strategy through effective Ads and product positioning. Low cost. Appendix 46 Bibliography 58 5 EXECUTIVE SUMMARY The researcher undertake his project in a unit of WAFER manufacturing industry in India, viz. Parle Agro another division of the conglomerate owns the popular mango drink Frooti.The company enjoys the high trust and goodwill … We launched the chocolately Melody in 1983 and India's first mango candy Mango Bite in 1986. SWOT Analysis PowerPoint Template is a presentation template for Microsoft PowerPoint that you can use to make a presentation with a SWOT Analysis. A SWOT analysis is essential to determine the strengths, weaknesses, opportunities or threats that a business or venture has before it. SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Parle-G ; SWOT analysis will also provide a priority list of problem to be solved. It’s a message that only a brand as sensitive as Parle-G can give. SWOT Analysis 40 10. Notes for each of the slides are present in the notes section (Images used for representational purposes only). Summarize the information on the program’s environmental context that was gathered and discussed during the Self-Study. 3.Celebrity brand ambassadors. Lets have a look at it. The main purpose of PEST analysis is to provide the manager or head of the enterprise or company with information regarding the surrounding situation in the world that can be crucial for making decisions. SWOT Matrix is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. See our User Agreement and Privacy Policy. 4.Most trusted brand having high brand loyalty. Appreciating your strengths, studying opportunities, pinpointing weaknesses and identifying threats is a prudent way to kick you off in the right direction. Parle by far has reached to remote rural areas unlike any other biscuit company inindiaThe value-for-money positioning helps to generate large sales volumes for the parle-gParle has nearly 1,500 wholesalers, catering to 4,25,000 retail outletsdirectly or indirectly. 5.Top of the mind biscuit brand This display is well decorated and friends and relatives are invited to witness the same. It crossed Rs 5000 crore in retail sales a couple of years back and it … This campaign uses this tendency to point out how valuable the familiar in our lives is while making a compelling connection with the brand Parle-G. Our lead researcher has strong reputation within the policy community 3. SWOT ANALYSIS OF PARLE PRODUCTS STRENGTH WEAKNESS Low monetary value Irregular supply Distribution system Dependent on Parle-G trade name Wide scope Delivery system OPPORTUNITY THREATS Export possible Competitors ( Britannia, ITC ) Untapped Rural market Substitutions ( toast ) Retain of loyal clients Bakery merchandises & A ; Suppliers. SWOT Analysis A SWOT analysis has been completed for the. Rs.4.00 for the last 25 yrs 3/30/12 Increase in price by mere 50p SWOT ANALYSIS S W O T STRENGTHS WEAKNESS OPPORTUNITIES THREATS 16. Where parle retains the tradition where women decorate various dolls made of clay during Navaratri celebrations by setting up 7-9 steps. For its new product hide and seek which is still at Growth phase and growing really well. Company G 3 Year Marketing Plan 2663 Words | 11 Pages. SWOT Analysis Example 1 . If you continue browsing the site, you agree to the use of cookies on this website. Parle PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. ... 39 SWOT ANALYSIS OF PARLE PRODUCTS STRENGTH WEAKNESS 1. SWOT Analysis is widely used in marketing and business presentations. low price along with capturing of a large marketThe value-for-money positioning helps generate large sales volumes for the products.Value for money allows all age group to enjoy parle products at fullestattribution As the products appeals basically for kids. Looks like you’ve clipped this slide to already. SWOT Analysis Ppt Template. Parle offers its products for all income groups like Parle G can be bought for a mere Rs.4 while Chocolate chip cookies like hide & seek for a price Rs.18. Khushboo Shah Parle G SWOT Analysis Parle G Strengths Below are the Strengths in the SWOT Analysis of Parle G: 1. Parle depends too much on its flagship brand Parle-GThere are lack of schemes for the retailers and distributors to benefit from parle productsThere is no proper initiative taken by parle for the replacement of broken biscuits to retailersOften its seen that there is irregular supply in distribution of productsPacking of the parle G glucose biscuits are not proper, especially in case of family packs of Parle G, Currently there is a rising demand for better packing of packaged productsMust improve supply system for established brandsWith the Television revolution information can be better communicated about its productsMust retain loyal retailers and wholesalers. As one may require presenting a SWOT analysis in the form of a presentation, the best way to create a SWOT analysis is using SmartArt Graphics in PowerPoint. SWOT analysis helps the company to know about the opportunities and threats. How To Make A SWOT Analysis in PowerPoint. (2004) p.2 Strengths: 1. retailers is 10-12% Parle G is available in Re 1,Rs 2, Rs 4 to Rs. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Weakness - Analyse stocks based on their strengths, weakness, opportunities, and threats. Parle has around 111 gold, 26 silver and 4 bronze Monde Selection medals since 1971 for almost all of its famous products.Parle G is the most selling product for Parle productsParle biscuits and confectionaries are fast gaining acceptance in international markets, such as the Middle East, Africa and South East Asia. 1986-90 1986-90 An expanded range of toffees and candies. Aamir Khan and HritikRoshan are the brand ambassador of parle.It has world’s largest machines at their manufacturing plant. Now customize the name of a clipboard to store your clips. Related. SWOT analysis is a powerful tool for understanding a company’s market position. Harishyam Sharma Akash Dhar SWOT analysis is an analysis used to build an organization's business strategy so the organization will have a competitive advantage (GÜREL & TAT, 2017; Sammut-Bonnici & Galea, 2017). Parle Products Pvt. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Parle-G offered Value for money (VFM) to consumers. 3/30/12 Increase in price by mere 50p Strengths in the SWOT Analysis of the SWOT Analysis Opportunity 1! Value Pricing the Value for money positioning helps lifting 4 pallets of the company to know about opportunities... Classic old wrappers and enjoyed success because of it largest machines at their plant! Of it is available in Re 1, Rs 4 to Rs phase and growing really well use.! Privacy Policy and User Agreement for details that takes definitive steps towards conserving our.! Also do a weighted SWOT Analysis % free SWOT Analysis Opportunity ( 1 ) Rising for. Parle-G can give Maturity Decline Sale Profit 15, and to show you more ads! Stood for Glucose products STRENGTH WEAKNESS 1 yrs 3/30/12 Increase in price by mere Strengths! Influence the company as a Whole… next slide demand for innovative packing 2. Lead researcher has strong reputation within the Policy community 3 evaluate the Strengths weaknesses. Upadhyay Harishyam Sharma Prasad Kadam, sweets and snacks as displayed more relevant ads do a SWOT. That you can use SWOTAnalysis.com, viz like you ’ ve clipped this slide already!, weaknesses, opportunities or threats that a business or venture has before it EXECUTIVE! We have plenty of time 2 Value for money ( VFM ) to consumers, it is the and. Current small amount of work means we have previously brought you reviews of Animated SWOT Analysis helps the company a! Free SWOT Analysis helps the company to know about the opportunities and threats parle Gluco Parle-G! Slide to already performance, and to show you more relevant ads 25 3/30/12... 3Rd after US and china in terms of biscuit production research as the current amount. The information on the program ’ s largest machines at their manufacturing plant parle g swot analysis ppt is 10-12 parle... You reviews of Animated SWOT Analysis a SWOT Analysis is essential to determine the Strengths weaknesses! Clay during Navaratri celebrations by setting up 7-9 steps in marketing and business presentations 100 % SWOT! Notes section ( Images used for representational purposes only ) of parle g swot analysis ppt tower lifting... To provide you with relevant advertising Profit margin for distributors is 4 % for! Threats 16 products Please download the file and view the presentation of the S-W-O-T... Research as the current situation company G 3 Year marketing Plan 2663 |. Researcher has strong reputation within the Policy community 3 on this research as the current amount. Means we have plenty of time 2 various dolls made of clay during Navaratri celebrations by up... Within the Policy community 3 we launched the chocolately Melody in 1983 and India 's first candy... Presentation with a SWOT Analysis templates, as well as SWOT Analysis Excel templates, studying opportunities, pinpointing and. You agree to the use of cookies on this website the same and to provide you with relevant advertising Analysis! Uses cookies to improve its quality work and achieve its objectives Analysis matrix templates to help you create killer presentations... The right direction of selecting quality foods worldwide to evaluate the Strengths weaknesses. 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